The Process
Your brand is unique to you and you alone. Your story, values, goals and vision are your own and it’s what separates you from others in your field. Because of this, my services are always rooted in strategy and intention. Not just creating a pretty logo for the sake of it, but instead, creating a timeless brand to represent your business for many, many years to come.
01. DISCOVERY
We’ll start off with a discovery call to make sure we’re a good fit. We’ll talk about your business, goals, dreams and vision as well as the design process and what it looks like to work with us.
Then, upon booking, I’ll send over an extensive questionnaire to begin diving deeper into your business. (It’s fun I promise!)
02. STRATEGY
You’ll receive an in-depth brand strategy that covers your business goals, target audience and competition as well as your visual direction, voice and a moodboard.
This is also a great check point to ensure that we are both on the same page before moving into the design phase.
03. DESIGN
Gathering everything we have so far and using your brand strategy as a road map, the design process begins!
Using the one concept approach, I’ll explore a variety of directions while narrowing down and developing the strongest brand concept that reflects your business and the strategy behind it.
04. REFINE
Next, we’ll work together to refine your brand elements to make sure it’s absolutely perfect. I want to make sure we’re on the same page and that your new brand meets (and exceeds!) all of your needs.
05. COLLATERAL + WEBSITE
Once your brand identity is established, I’ll move onto designing any brand collateral that you may need (like business cards, notecards, letterhead, packaging, etc.) and if you booked my Brand + Website package, this is the point that I will begin to create your website as well- creating the perfect site just for you.
06. LAUNCH
Once your brand is finalized and approved, you will be provided with all of the files and tools needed to launch your new brand into the world!
Let’s get started!
Packages + Services
BRANDING PACKAGE
brand strategy
primary logo
secondary logo
brand marks
brand pattern
color palette
font pairings
1 collateral items
brand guidelines
BRAND + WEB PACKAGE
all of the brand assets
custom website
website content guides
domain connection
basic SEO
mobile friendly
live call + handover training
WEBSITE PACKAGE
custom website
in depth website questionnaire
website content guides
domain connection
basic SEO
mobile friendly
live call + handover training
I ALSO OFFER A VARIETY OF ADD ONS INCLUDING:
package design | print design | additional collateral items: business cards, letterhead, notecards, digital products, signage | additional web pages | social media strategy | marketing | monthly retainer options